At Tony’s, my title is ‘Master Control’. I’m responsible for nearly all online channels, with the exception of social media. I focus on communicating Tony’s mission and selling chocolate through our online chocoshop. I’m responsible for taking the online experience to the next level – optimizing content and copy, and thinking of and implementing new online propositions. For example, we’ve added the possibility to add a card to your order, as well as a full blown chocolate subscription. Important for Tony’s are the  ‘Global Impact Campaigns’ – international campaigns that are aimed at raising the brand- and issue awareness of Tony’s and the problems in the chocoalte industry. With these campaigns, I work through the whole customer journey; designing the landing page, the e-mail and marketing automation, all the way to the SEA or display campaign. I direct the local marketeers in our most important markets to add local nuances and launch the campaign smoothly.