Responsible for all branding, marketing and ecommerce activities concering the Vakmedianet brands PW. and Arbo. Marketing of information products and services of the HR and H&S publications; subscriptions to on- and offline publications, books, courses and events. Core was to launch hypertargeted campaigns with a high conversion rate. This was possible through careful segmenation, made possible by the excellent systems at Vakmedianet. I was responsible for: e-mail autmoation, design and copy of landing pages and directing SEA. Next to product specific campaigns we ran branding campaigns, as well as about 12 newsletters a week for a range of publications. These were used to market products and services to a wider audience as well. Being a publisher, I ran campaigns to sell our ad space to third parties too. On a strategic level, I was responsible for repositioning PW., developing and launching a new online subscription for HR-amangers, implementing the customer satisfaction / NPS scoring as well as setting up retention campaigns for subscribers.